First, we want to list a few basic principles:
Next, we'll define a few terms:
Now, here's what we do and how we do it:
WE TRACK INSTALLATIONS
We work with partners to learn how people find our apps. This means that when you download our apps, we may learn that you came to our iTunes pages from a certain website (a review site, a web advertisement, our company web page, etc). We may also collect a Facebook token if you are a Facebook user, but only to see whether you installed our app from one of our Facebook ad campaigns. We track installations only to understand how we can introduce more parents to our great products, and we make sure that our partners never use your personal information for any other purpose.
WE COLLECT PERSONAL INFORMATION THAT YOU GIVE US
After you install our app, we may ask you for certain personal information (e.g., your email address), and as you use our products, we may collect relevant personal information for transaction purposes (e.g., a mailing address to send you physical products that you purchase from us). We may also collect other personal information that you volunteer (e.g., if you email us with questions or suggestions, or if you post comments on public forum pages, our social-media outlets, etc). The only things we do with this information are personalize your experience and/or deliver products and services to you.
WE MAY USE YOUR EMAIL ADDRESS TO HELP OTHER PEOPLE FIND OUR APPS
We try to show ads only to people who would be interested in our products; one way to do this is to show ads to folks who "look like" our current users. To find "lookalikes", our advertising partners may try to match email addresses of our current users with registered social-media accounts to learn that, for instance, our product is popular with people in their 30's with college degrees. In no case are individual details extracted or shared; the entire process is based on group characteristics, not individual characteristics. And as with all of our uses of your information, if you want us not to use your email address as part of this process, please let us know!
WE STORE ON YOUR DEVICE (BUT DO NOT COLLECT) PERSONAL INFORMATION FROM YOUR CHILDREN
In some of our apps, we may offer features that allow our users (typically children) to record video or audio files of themselves. We will always ask for parental consent before offering these features, and the resulting files will remain on your device(s) unless you choose to share or delete them.
WE COLLECT INFORMATION THAT ISN'T "PERSONAL" AS DEFINED BY THE FTC
As children play with our apps, we record their responses in a variety of situations so that we can help parents understand their children's progress. This is not "personal information" as defined by the Federal Trade Commission, but we want to mention it here anyway to be as transparent as possible. We may share this information with researchers (we are scientists, after all!), but never in a form that would make it possible to identify particular children.
WE STORE PERSONAL INFORMATION SECURELY
We collect and store information (e.g., gameplay responses or learner artwork) both on your device(s) and on our own servers. When we send information across the network, we do so directly and securely. We have technical, administrative, and physical security measures in place to ensure that your personal information is safe. (We're parents, too, and our children's data are in there alongside yours!) But as we mentioned above, we cannot guarantee that no one will ever be able to break in.
WE NEVER DISTRIBUTE PERSONAL INFORMATION TO ANYONE
WE WILL HONOR YOUR REQUESTS